Nowadays, many people own and operate a lot of blogs. And many more are thinking of starting one. However, one problem that all of them face is related to SEO and the best practices. SEO stands for search engine optimization, which includes certain techniques that you can use to make your web pages optimized for search engines. In this article, we are going to learn some on-page SEO techniques. Read on.

1. Page Titles

Page titles are of great importance when it comes to SEO. The posts and pages should have unique titles and include your primary keywords. For instance, you can put together an article about a fresh cake recipe you tried. In this case, you may want to include relevant keywords like chocolate cake recipe in the title and body of the article.

2. Meta Descriptions

Some people don’t include meta descriptions in their pages. As the name suggests, it’s the description of the post you have written. Make sure the description is short and includes the main keywords.

3. Meta Tags

You can add a few keywords as meta tags. If you have a WordPress blog, you can try a popular plugin named All in One SEO Pack. With this plug-in, you can enter the meta tags, page titles, and meta description without any problem.

4. URL Structure

It’s recommended to make the URL of each page search engine friendly. But make sure each URL is short and contains a relevant keyword.

5. Body Tags

It’s better to break your article body into small paragraphs for easy reading. You can give each section a heading like H1, H2, and H3. Normally, the H1 tag is used for only the main page title. This helps the search engine know the important sections of your blog posts. As said earlier, the headlines should be keyword rich.

6. Keyword Density

It’s important to add relevant keywords to your content. This will help Google search engine find out what your content is all about. Make sure you don’t repeat the keywords excessively or you may get punished by the major search engines, especially Google. Ideally, the keyword density should be 1 to 2%.

7. Image SEO

If you want to make your site more appealing, you can add images to each page. These images can be optimized for SEO. All you need to do is optimize the names of images by incorporating relevant main words. They are known as Alt Text and descriptions.

8. Internal Linking

Often, people think that only backlinks matter as far as SEO is concerned, which is not true. Interlinking also matters a lot. As a matter of fact, it’s a great weapon in your arsenal.

This technique helps your visitors find other important pages on your site. Also, it helps search engine bots crawl your site more efficiently.

Summary

Long story short, if you are going to optimize your site for on-page SEO, we suggest that you follow the tips given in this article. Just make sure you use these methods sparingly.

What is SEO

Search Engine Optimization (SEO) is an Internet marketing strategy that increases the traffic generated into websites by increasing the visibility of the websites in search engines such as Bing and Google. If you can fully utilize search engines in your business, you would experience a growth rate and increase in traffic like never before.

The higher the ranks in SEO, the higher the website ranks in Search Engine Results Page (SERP) and the more traffic is generated to the website. Below are a few research facts to prove how important SEO is:

93% of all traffic to a website comes from a search engine;
67k searches are performed on Google every second;
Having the first position on Google has over 34% of click through rate;
Almost 75% of users do not scroll past the first page in Google;
Nearly 80% of users ignore paid ads in search results;
58% of all searches come from mobile devices.
Those are among a few proven facts and statistics when it comes with SEO. Remember, this industry is always changing so you and your business would need to evolve with it as much as possible. Below are the basic SEO strategies you would need to increase your website rankings:
Keyword optimization

SEO keywords are keywords or phrases in your web content which make it possible for your website to be found through the search engines. You use them according to the niche you’re writing on, and anyone who searches certain keywords involving that niche can easily find your website. This way, they help you to direct targeted audience to your website and increase your traffic.

Title tags

Each web content you produce should be tagged in the title. That is, the title, header and sub headers should have at least one keyword related to the niche you’re talking about. This makes Google easily locate your article among others when certain keywords are searched. It all starts from the title.

And don’t forget to make your title informative and intriguing enough to attract targeted audience.

Meta descriptions

The meta description is an excerpt that summarizes a web pages’ content. Meta descriptions are shown when there are keywords related to the site searched for in search engines. This is crucial for on-page SEO and encourages targeted audiences to click through your website.

Engaging content

This is by far the most important thing of them all. What is the point of doing all of the above if the content itself is not interesting? After inviting so many people inside your website, what would they do if the content itself is the problem? Is your call to action strong in its own right? Are your blog posts just random information that does not concern your niche? Are you writing just for the sake of it? Or worse, do you not write at all?

People won’t read something if it was unrelated to what they’re searching for in the first place. This would just increase your website’s bounce rates and reduce your website rankings on Google – which translates into a reduction of your traffic. Make sure that you do adequate research on anything you are going to write on your website, and add the references if necessary. Because if the content itself is lacking, all the work would have been for nothing.

If you are interested in SEO, you are on the right page. In this article, we are going to discuss the latest trends in the world of SEO. As a beginner, you may be overwhelmed because of the information overload. Having too many strategies is not a good idea. Therefore, it’s a good idea to find out more about SEO. Given below are a few tips for beginners who want to learn SEO.

1. Optimize your Site for Mobile Devices

When you are just starting out, mobile optimization is important. Make sure your website is optimized for mobile devices, such as smartphones and tablet. Nowadays, more and more people are using their mobile phones to browse the internet. Therefore, your SEO strategy should focus on mobile phones as well. Your website should not take ages to load on mobile phones and other devices.

2. Find Out How Users Search

You need to find out about the better performance keywords on your site jacket. Although it is great to perform keyword testing, SEO gives more importance to understand the search intent. Therefore, making a list of keywords that can draw visitors to your website is not enough.

Therefore, your long term SEO should focus on the intention of the searcher. In other words, you need to understand how the visitors use search engines, you can optimize your website. Nowadays, searchers are dynamic and don’t rely on assumptions alone.

3. Write for Humans

An effective SEO strategy always considers the human element. You need to do much more than choosing a list of relevant keywords for the optimization of your website’s ranking. Instead, your goal should be to create a list of keywords that can keep your content engaging and relevant at the same time. In other words, your content should be interesting and engaging.

If your content is high-quality and relevant, you will get a lot of search traffic. All you need to do is find the right balance.

4. Analyze your Search Traffic

To get started, you can analyze your existing traffic. Find out the pages that already get plenty of traffic. Similarly, create a list of keywords used by your website visitors.

The idea is to find out the common things between your top-performing web pages. Is it be content quality, length of articles, or on-site optimization?

5. Stay Tuned to the Latest Updates

For mastering your SEO technique, it is important to keep an eye on the latest trends and follow them. Aside from this, understanding the algorithm updates is also important. Regardless of your experience, it is important for you to read about the most recent SEO updates and their importance for your SEO strategies.

In short, if you follow these 5 tips, you can improve your SEO strategies and get tons of traffic for your website. Keep in mind that being patient is important if you want to enjoy better results and beat the competition.